Competitive Landscape
Cotton on Clothing Sustains Lead as Kmart Captures Value-Driven Demand
Apparel and footwear specialists in New Zealand remain moderately fragmented, but signs of increased concentration are increasingly evident. Cotton On Clothing (New Zealand) Ltd expanded its share significantly, from 6% in 2020 to 12% in 2025, strengthening its lead over other players.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear Specialists in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear Specialists in New Zealand?
- Which are the leading retailers in Apparel and Footwear Specialists in New Zealand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Apparel and Footwear Specialists in New Zealand - Category analysis
Key Data Insights
Consumers Are Drawn to Value and Discount Retail Formats
Consumers Are Drawn to Value and Discount Retail Formats
Victoria’S Secret Leverages Airport Expansion to Build a Premium Presence
Anko Drives Kmart’S Growth as Discount Apparel Becomes the New Norm
Fast-Fashion Platforms Outpace Mid-Tier Rivals as Value Polarisation Deepens
Social Platforms Drive Brand Discovery and Reshape Shopper Journeys
Retailers Accelerate Inventory Agility to Meet Sustainability Expectations
Cotton on Clothing Sustains Lead as Kmart Captures Value-Driven Demand
Retail in New Zealand - Industry Overview
Kmart’S Private Label Focus Reshapes Value Expectations and Drives Channel Polarisation
Key Data Insights
Kmart’S Private Label Focus Reshapes Value Expectations and Drives Channel Polarisation
Ikea’S Entry and Victoria’S Secret Airport Relaunch Intensify Competition and Raise Consumer Expectations
Appliances and Electronics Thrive as Innovation and Delayed Replacement Cycles Drive Demand
Omnichannel Integration and Value-Led Strategies Reshape Spending Habits
Store Networks Shift Towards Efficiency and Experiential Engagement
Kmart and Chemist Warehouse Disrupt Rivals as Price and Scale Win Share
Chemist Warehouse and New World Drive Innovation through Mergers and New Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
End of Financial Year Sale
Country Reports Disclaimer
Apparel and Footwear Specialists
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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