Competitive Landscape
Reckitt Benckiser Leads through Popular Air Wick Brand
The air care market in Canada is moderately concentrated, with the top four companies holding a significant share. In 2025, Reckitt Benckiser Canada led with a share of 17%, followed by Limited Brands Canada with 17%, SC Johnson & Son with 16%, and Procter & Gamble with 13%.
Bath & Body Works Drives Sales with Seasonal Products
In 2025, air care brands continued to offer products with seasonal scents, especially for the summer, autumn and Christmas holiday season, aiming to boost consumer interest. As part of its holiday product line-up, Bath & Body Works launched seasonal scented candles, including its 'Tis The Season 3-wick Candle with a rich red apple, sweet cinnamon and cedarwood scent to celebrate the spirit of the season.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Canada?
- Which are the leading brands in Air Care in Canada?
- How are products distributed in Air Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Canada - Category analysis
Key Data Insights
Air Care Sees Growth Driven by Economic Moderation
Air Care Sees Growth Driven by Economic Moderation
Spray/Aerosol Air Fresheners Dominate Sales
Brands Capitalise on Premiumisation and Seasonality
Affluent Consumers Will Continue to Drive Premium Air Care Sales
Spray/Aerosol Air Fresheners Set to Remain Largest Subcategory
Seasonal and Mood-Boosting Scents Fuel Premium Growth
Reckitt Benckiser Leads through Popular Air Wick Brand
Bath & Body Works Drives Sales with Seasonal Products
Supermarkets and Health and Beauty Specialists Lead Offline Air Care Sales
Retail E-Commerce Emerges as Significant Distribution Channel
Home Care in Canada - Industry Overview
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Laundry Care Drives Sales with Eco-Friendly Innovations
Evolving Product Formats and Private Label Disruption Shape Progress
Sustainability and Convenience to Drive Further Growth
Laundry Care Set to Maintain Dominance with Eco-Friendly Innovations
E-Commerce Growth and Dtc Disruption Will Shape Future Competitive Landscape
Procter & Gamble and Reckitt Benckiser Lead with Sustainable Innovations
Tru Earth Drives Growth with Eco-Friendly Launches in Laundry
Hypermarkets and Supermarkets Lead Home Care Distribution
E-Commerce Remains Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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